Wednesday, August 24, 2016

LIFE magazine, 1960: Why living in the 21st Century is so much better

Posted By on Wed, Aug 24, 2016 at 11:38 AM

Oh, he’s just gonna talk about political and social issues again . . . why doesn’t he ever change his tune? Well, you’d be wrong for thinking so. No, food is the reason that life is better in the 21st century than in 1960. Well, just one of many, really.

I say 1960 because before me is a copy of LIFE magazine (March 28, 1960) with Hubert Humphrey and Jack kennedy on the over. It’s fascinating to read, but two ads in the issue fascinate me particularly.

On page 11, a full page ad for Chef Boy-Ar-Dee Pizza looks back at one. “Beats Going Out” is emblazoned at the top of the page, and it goes on to say:

“Out of the oven it comes - bubbling with fun, 15 minutes faster than ,most mixes. And complete in one box. Complete with cheese. All set to sprinkle. (Most pizzas forget about cheese.) Peppier . . . saucier . . . happier . . . snappier! A Chef Boy-Ar_Dee pizza convinces boys there’s no place like home, as no store-bought (or frozen stiff) pizza can."

In the ad we see a man and woman, smiling romantically at each other, holding the two of the most boring looking pieces of pizza I have ever seen in my life.

What the hell?

That’s it. Sauce and a very mild sprinkling of cheese. And probably that damn thin crust, as well. It’s a wonder pizza ever caught on.

There’s also a soup ad, but I’ve always liked soup, then and now, so I’ll leave it alone.

But on page 34 we have an ad for Hunt’s Tomato Catsup, proclaiming:

“What do steaks sizzle for? Hunt’s of course! . . . Because Hunt’s is rich and thick and spiced with imagination!”

Catsup on a steak.

God, give me strength.


Today’s Soundtrack

Listening to Thomas Newman’s soundtrack for the film “Little Women” helped give me the strength to overcome the image of bad pizza and catsup smeared on steak today.


Now on You Tube: Bon Emenegger

My interview with Fayetteville’s Bob Emenegger, who discusses both UFOs and his commercial film work.

"On the Air with Richard S. Drake" celebrates 25 years on the air in 2016.


Quote of the Day

Marge: Homer, is this the way you pictured married life??

Homer: Yup, pretty much. Except we drove around in a van solving mysteries .— Homer Simpson


From the ArkTimes store



Subscribe to this thread:

Add a comment

More by Richard Drake

  • Congressman Steve Womack votes again, and his constituents pay the price

    It is to Congressman Steve Womack’s great advantage that so many of his constituents don’t read newspapers.
    • May 21, 2017
  • Ian Brady: A Monster finally dies

    When I was a child I knew all about bad guys. After all, I watched war movies, westerns and cop shows.
    • May 16, 2017
  • GOP: A Congress of Quislings?

    2017 may well prove prove to be when the Republican Party crosses the Rubicon. Will they continue to avert their eyes from what is happening in the White House, simply because the current occupant can be relied upon to sign anything sent his way, or will they, like the Claude Rains character in “The Man Who Reclaimed His Head,” get earn honor back?
    • May 13, 2017
  • More »

Most Shared

  • Conspiracy theorists

    Back in 2000, I interviewed Rev. Jerry Falwell on camera in connection with a documentary film of "The Hunting of the President," which Joe Conason and I wrote.
  • The health of a hospital

    The Medicaid expansion helped Baxter County Regional Medical Center survive and thrive, but a federal repeal bill threatens to imperil it and its patients.
  • Virgil, quick come see

    There goes the Robert E. Lee. But the sentiment that built the monument? It's far from gone.
  • Real reform

    Arkansas voters, once perversely skeptical of complicated ballot issues like constitutional amendments, have become almost comical Pollyannas, ratifying the most shocking laws.
  • That modern mercantile: The bARn

    The bARn Mercantile — "the general store for the not so general," its slogan says — will open in the space formerly occupied by Ten Thousand Villages at 301A President Clinton Ave.

Visit Arkansas

Paddling the Fourche Creek Urban Water Trail

Paddling the Fourche Creek Urban Water Trail

Underutilized waterway is a hidden gem in urban Little Rock

Most Recent Comments



© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation