Faith in film | The Moviegoer

Wednesday, September 20, 2006

Faith in film

Posted By on Wed, Sep 20, 2006 at 11:26 AM

20th Century Fox unveiled a new division "FoxFaith" which will release up to a dozen religious-oriented films a year. 

“What we’re trying to do is create great movies that are story-driven, that happen to tap into Christian values,” said Simon Swart, the general manager of Fox’s North American home entertainment division. “The genesis of the FoxFaith banner is that it’s a Good Housekeeping seal, a marketing umbrella for these pictures, so that people can have confidence the movies won’t violate their core beliefs.”

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