Wal Mart enters digital download game | The Moviegoer

Wednesday, February 7, 2007

Wal Mart enters digital download game

Posted By on Wed, Feb 7, 2007 at 7:46 AM

Wal Mart  will "introduce a partnership with all of the six major Hollywood studios — Walt Disney, Warner Brothers, Paramount, Sony, 20th Century Fox and Universal — to sell digital movies and television shows on its Web site (www.walmart.com/videodownloads), becoming the first traditional retailer to do so.

The move plunges Wal-Mart into competition with several established sites, like Amazon.com, CinemaNow and iTunes, and given the chain’s penchant for price cutting, could drive down the cost of a digital download," reports the New York Times.

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