Good news | The Moviegoer

Wednesday, March 7, 2007

Good news

Posted By on Wed, Mar 7, 2007 at 6:17 AM

Movie fans still prefer watching films in a multiplex instead of their living rooms, a new survey shows, but the gap has narrowed.

Sixty-three percent of film fans said going out, rather than staying home, represented the "ultimate movie-watching experience," down from 69% in last year's survey.

Males under age 25 were most likely to favor theaters, while women ages 25 and up were the most evenly split.

The poll of 622 filmgoers was taken in February by research firm Nielsen NRG on behalf of the Motion Picture Assn. of America. Results were issued Tuesday as part of the MPAA's annual report on Hollywood's health, which as expected showed improvement last year at both the domestic and worldwide box office.



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