A&E News, March 25 


?Central Arkansas is notoriously ill suited for drinking and getting home safely. Public transportation doesn't go late. There aren't many cabs. Everything's spread out. Which is where Friday Night Safe Ride Trolley aims to fill a void.

Last Friday, the service kicked off on Kavanaugh, outside of The Fountain at 7:30 p.m. In a 40-passenger bus designed to look like a trolley, Safe Ride carted some 20 people to and from downtown until the wee hours of the morning, landing in the River Market on every hour and returning to Hillcrest on every half hour, until 2:30 a.m.

OutOntheRock.com's Wally Waller is heading up the venture. Groups going out on the town are his target, he said last week.
To that end, the initial price structure is aimed at what he called “viral opinion leaders.” In other words, people who like to go out a lot and have a lot of friends. A $30 membership affords monthly access. Friends of members ride for $10 per night as do out of town visitors, who are referred to the trolley by their hotel.

Waller said he anticipates everything in the business — the pricing, the route, the number of trolleys operating, the days of the week he runs the service — to evolve as he gets more feedback from the market.

Catch updates on Safe Ride via twitter.com/outontherock.

Canadian tween superduperstar Justin Bieber is coming to Verizon Arena on July 29 with opening act Sean Kingston. Tickets, which range from $31.50 to $51.50, go on sale Saturday, March 27 at 10 a.m. via all Ticketmaster outlets.

John Prine, who inspired drunken hordes to whistle tirelessly last time he played Robinson Center Music Hall, returns on June 4. Tickets, which range from $48.45 to $59.25, are on sale now via Ticketmaster.


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