Rebranding UCA 

Rebranding UCA

Recognize the phrase “Center of Learning”? It's the catchphrase for the University of Central Arkansas that was part of former President Lu Hardin's university marketing.

Hardin is gone and now the “Center of Learning” is heading for the exit, too. A faculty member tipped us that employees had been instructed to remove the phrase from their school-related websites. UCA spokesman Jeff Pitchford confirms this and says, “We expect to move in a different and new direction.”

You'll see the slogan around for a time as ads expire (such as on the big billboard on Interstate 30 at the Arkansas River). A new slogan, if there be one, will be the work of a new advertising/marketing firm. A bidding process for that work is underway. The school hopes to have a contract for the Board of Trustees to review by its November meeting.



Speaking of Lu Hardin: We had some sport a few years back when political consultant Bill Vickery served briefly on U.S. Senate campaigns of Democrats Sandy McMath and Lu Hardin before finally joining up with the 1996 winner, Republican Tim Hutchinson. Now a consultant has already tied Vickery's record before filing has begun for the 2010 U.S. Senate race against Sen. Blanche Lincoln.

Keep your eye on Stefani Buhajla of Fayetteville. Republican candidate Conrad Reynolds announced recently that Buhajla had joined his paid campaign staff as Northwest Arkansas field director. She'd earlier worked as an adviser to Republican candidate Tom Cox and as a volunteer for Republican candidate Curtis Coleman. At least four other Repubs may make the race.

A Reynolds release quoted the consultant:  “We need leaders who are not afraid to challenge the status quo,” Buhajla said. We'll check the quo on her campaign status later for further developments.


New in neighborhood

After considering a number of proposals, the Arkansas Studies Institute has picked a tenant to fill the commercial space it owns at 405 President Clinton Ave., on the ground floor of what was once the Geyer and Adams Building. Sanjeev and Rashmi Jin, the owners of River Market Grocery across the street, will open a gift shop that specializes in Arkansas-made products and also serves ice cream and coffee.

David Strickland, head of the Central Arkansas Library's Butler Center, said the institute accepted the Jins' proposal because it most closely matched the mission of the Arkansas Studies Institute.

Strickland says the Jins hope to open between Thanksgiving and Christmas.





Subscribe to this thread:

Add a comment

More by Arkansas Times Staff

  • New episode of Rock The Culture: "Put Your Money Where Your Mouth Is"

    In this week’s episode, Antwan Phillips and Rep. Charles Blake provide perspective and conversation on the City’s study to change the form of government, bond issues to improve quality of life, and Rep. Blake’s breakdown on the close of the legislative session. In addition, they provide rapid fire perspective on RockTopics. They also speak with Mayor Frank Scott, Jr. to discuss the first 100 days of his administration and his Little Rock 2020 Education Roadmap.
    • Apr 16, 2019
  • New episode of Rock The Culture: "You Want That Testimony"

    In this week’s episode, Antwan Phillips and Rep. Charles Blake provide perspective and conversation on the Central Arkansas Water’s efforts to secure additional fresh water sources, the Legislature’s attempt to extend the time that the State Board of Education can control the LRSD, and the location of LRPD’s license plate readers and security cameras.
    • Apr 8, 2019
  • New episode of Rock the Culture podcast: 'Comfortable Being Uncomfortable'

    In this week’s episode, Antwan and Charles provide perspective and conversation on the cancellation of Riverfest 2019 and the Arkansas Legislature’s new attempt to pass legislation to implement a voucher program.
    • Apr 1, 2019
  • More »

Latest in The Insider

  • All in the family

    Old habits die hard. We may have a new Republican majority in the legislature, but like the old Democratic majority, it still doesn't hurt to have a lawmaker spouse to land a part-time job during the legislative session.
    • Jan 30, 2013
  • 'Circuit breaker' legal

    When we first asked Gov. Mike Beebe about the "circuit breaker" idea out of Arizona (automatically opting out of Medicaid expansion if the feds reduce the matching rates in the future), he said it was fine but noted that states can already opt out at any time, an assurance he got in writing from the feds.
    • Jan 30, 2013
  • Church goes to school in Conway

    An interesting controversy is brewing in Conway Public Schools, periodically a scene of discord as more liberal constituents object to the heavy dose of religion that powerful local churches have tried to inject into the schools, particularly in sex education short on science and long on abstinence.
    • Jan 23, 2013
  • More »

Most Recent Comments


© 2019 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation