The little log cabin in the Heights 

Three generations of fine jewelry

With the Jones family gathered together, the decision to move to the Heights now rested on a single text message.

"There had been a lot of yeses, noes, maybes," says Sissy's Log Cabin President Bill Jones. It was time, however, to make a decision.

Bill Jones recalls telling his mother, Sissy Jones, as he placed his cell phone in the middle of the table, that their decision to open a Little Rock store rested with her—all you have to do is hit the send button, he said. Basically the short message was to let Rolex—who had approached them about selling their watches in Little Rock— know they were opening a second location in the capital city.

Or she could delete the message, and Rolex would look for another distributor.

The company's founder and CEO Sissy Jones remembers saying before hitting send, "Oh what the heck!"

The story is now Jones family lore. Today, the Heights' only log cabin is filled with late afternoon shoppers, and the store's 15 employees are hopping. Sissy Jones stands in the middle of the sales floor, smiles and says, "I don't know what took us so long. We love the Heights."

She says the reception has been great, and "People thank us for being here."Defying the odds

When other jewelry stores are closing, unable to compete with big-box and Internet competition, Sissy's Log Cabin is flourishing and even in the process of opening a third store in Hot Springs. Their first store opened in Pine Bluff in 1970 in a small log cabin that Sissy Jones describes as "leaning a little."

Instead of trying to compete with promotional grade, or lower end jewelry lines, Sissy's Log Cabin has remained true to its mission of providing quality pieces, from lines such as Rolex, Steven Lagos, Siera and Mikimoto and by employing award-winning designers like Master Jeweler Christo Kiffer.


From the ArkTimes store


Subscribe to this thread:

Add a comment

Most Shared

  • 'Cemetery angel' Ruth Coker Burks featured in new short film

    Ruth Coker Burks, the AIDS caregiver and activist memorably profiled by David Koon as the cemetery angel in Arkansas Times in 2015, is now the subject of a short film made by actress Rose McGowan.
  • Buyer remorse

    Out here in flyover country, you can't hardly go by the feed store without running into a reporter doing one of those Wisdom of the Heartland stories.
  • Not Whitewater

    Just think: If Democrats had turned out 78,000 more votes in three states in November, people could be reveling today in the prospect of impeaching and convicting President Hillary Clinton, not Donald Trump, as some Republican lawmakers had promised to try to do if she won.
  • Head-shaking

    Another edition of so-much-bad-news-so-little space.

Latest in Heights & Hillcrest 2010

Event Calendar

« »


2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31  

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation